Safety is an integral part of our sustainability strategy, and we continuously introduce improvement measurements to secure our product standards across the whole value chain. Our aim is to ensure that all of our products are not only customer-focused in terms of functionality but also from the perspective of human health and safety. In order to guarantee that IDEAL OF SWEDEN products complies with legal and regulatory requirements in our sales countries, we continually perform assessments and aim to stay informed on legal developments across the globe.
All products released under the IDEAL OF SWEDEN brand follow at least the minimum of the existing product-specific national and international regulations for each market where our brand is present. In markets where lower safety regulations apply, IDEAL OF SWEDEN voluntarily applies higher safety standards as those established by the European Union.
For instance, we ensure that our products are compliant with the EU REACH regulation (EC) No 1907/2006 via quarterly testing our products at third-party facilities that report back via a formal declaration. We also enforce that our suppliers only source from sub- suppliers that are EU REACH compliant during the production of our products.
Our QI chargers and power banks are compliant with the RoHS Directive (Directive 2011/65/EC) that aims to reduce the risks to human health and the environment by replacing and restricting hazardous chemical substances in electric and electronic equipment. The Directive aims to improve the prospects of sustainable recycling of material waste from such equipment at products’ end-of-life.
Our product team also performs in-home user testing (iHUT) and uses the products just the way our customers would in their day-to- day lives. This methodology enables us to get real-time data on how well the products will do when they will be used in the real world, and what are the shortcomings.